Maison Moderne

Key figures

Context

Founded in 1994, Maison Moderne is Luxembourg’s first independent media company and publisher of the magazines Paperjam and Delano, and organiser of the “Paperjam + Delano Business Club” with more than 1,300 member companies, among other things.

Their business club, the largest generalist business club in Luxembourg, offers more than 300 events and trainings per year, in different formats: physical, digital, and even hybrid, in both French and English.

Objectives

Maison Moderne was looking for an event management platform to meet 3 main objectives:

• Industrialise the organisation of all its events:
  • In person: networking events, afterworks, breakfasts, lunches, workshops, conferences, award ceremonies, etc.
  • Online: webinars, workshops, etc.
• Manage registrations for these events smoothly, simply, and accurately
• Obtain precise and actionable data on the events carried out

Strategy

Maison Moderne chose inwink to manage its event strategy within a single tool and meet the defined objectives.

Industrialise the organisation of all its events:

Given the recurrence of the events organised and their similarities, the Maison Moderne teams set up a strategy to industrialise the creation and publication of their event websites with inwink.

For each type of event, a master template was created and is duplicated as required, thus allowing the teams to optimise their time.

Manage the registrations for these events in a fluid, simple and precise way:

For each event organised by Maison Moderne, a dedicated website is created to manage registrations via a landing page which also handles ticketing.

In addition, the data collected during registration is fed directly into Salesforce, which is the CRM used by Maison Moderne. This allows the teams to carry out a commercial follow-up on event activities.

Also, the entire e-mail communication strategy is facilitated via ready-to-use e-mail templates in inwink.

Obtain accurate and actionable data on event operations carried out:

Thanks to inwink’s ability to collect and structure registration and participation data, Maison Moderne’s teams benefit from a global and rigorous vision of all the actions carried out by their audience members on inwink: registration for an event, participation in a session, consultation of a document….

Also, the use of inwink OnSite to manage the registration during in person events has allowed us to have even more precise data and streamline the reception of our participants.

Results

In 2022 :

• 300 events organised with inwink Event,
• 8,500 contacts present in the inwink audiences,
• 1,300 member companies

Maison Moderne plans to continue using inwink with over 300 events already planned for 2023.