Infopro Digital

Infopro Digital enriches the value proposition of its event for partners

“The inwink team provided us with professional services of very high quality, as well as a powerful tool which effectively met our expectations and needs as a tradeshow organizer.”

Marina Rouet, Marketing and Communication Director of Insurance/Finance Trade Shows

Key Figures

300
decision makers from the top 100 insurance companies
25
suppliers of innovative technology solutions

The context

An event owned and managed by Infopro Digital, TEKPLACE, the insurance technology congress, has become the most important tradeshow for all players involved in the digital transformation of the insurance industry.

Objectives

Maximize the value proposition for partners

Strategy

A triple value proposition for partners

Tekplace is an opportunity for exhibitors to strengthen their footprint and to showcase their knowhow and offerings before a qualified audience:
  • Sponsored sessions : every workshop is sponsored and conducted by a partner of the event. Attendees to each session is scanned at the entrance to the room.
  • Networking : the networking set-up is boosted by a dedicated space on the event website to facilitate contact and meeting requests. Partners can contact participants ahead of the event and suggest appointments during the tradeshow.
  • Lead Generation at the booths : With the inwink mobile application downloaded on their own smartphones (iOS and Android), partners can easily and smoothly scan the badges of attendees interested in their solutions and offerings. Every member of the partner team can at once qualify onsite the leads generated during the event. Each partner can track at any time the complete list of contacts generated by its team on its dedicated partner workspace.

Results

“inwink brought real benefits for exhibitors who could leverage and easily track all business interactions with visitors on their booths.”

Marine Rouet, Marketing and Communication Director of Insurance/Finance Trade Shows for Infopro Digital