To measure the impact of a marketing operation, it is necessary to collect and analyze data and event is no exception. For a long time, marketers and event organizers were…
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As a business event organizer, you collect, access, manage, and share information about your attendees. It is therefore essential to know the basic principles of GDPR to ensure that your...
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How to determine between online or in-person for your BtoB events? One-off physical events that mark the occasion Physical events can represent a significant expense in the organizer’s marketing budget….
What actions can you take to promote your B2B event? First things first: no promotion of your event= no attendees. Secondly, organizing an event represents an investment in which maximizing…
COVID-19 has accelerated the digital shift that was already in the works. Companies who rely on events as an important part of their marketing strategy have been forced, with the…
Organizing an online professional event is a riveting experience… but one that can definitely cause a bit of stress! To help you organize your digital events, we’ve prepared a checklist…
For a BtoB marketer to orchestrate their event communication there are different channels of the marketing mix to play on: owned media: website, social media, emailing, etc. paid media :...
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Events organizers all share the same ultimate goal: bring value to participants. But, the B2B event market is vast and diversified. Thousands of events are organized each year for the…
