It is often said that it takes 6 to 12 months to organise a trade show. Although this depends on a number of factors (size, complexity of the event, available...
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Generating new sales leads, increasing the organising company’s visibility or that of its partners... the objectives of an event vary from one to the next. While there are many things...
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If calculating the ROI of an event remains a fundamental step, measuring the satisfaction of the participants should not be neglected by the organizers. Did the participants find an interest?...
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In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in 2021 according to Gartner. The share of this budget allocated to event-driven activities was 18.8%....
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As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
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An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters can be partner companies, external to yours, or teams within your own organization. To make…
The range of tools for managing and organizing professional events is vast and varied. How do you know if you’re making the right choice for your event strategy? In today’s article,…
If you’re a marketing manager or a professional event organizer, you’re in charge of orchestrating and planning a complex set of intertwined tasks: generate registrations, keep your registrants informed, interact…
Getting new registrants is one of the most important objectives for BtoB event organizers. In anticipation of no-shows, the number of targeted registrants is sometimes set beyond the venue’s capacity….
Your event is coming to an end. You’ve worked for months to deliver exciting content and an exceptional experience. But what did your participants really think and how to collect…
