If you’re a marketing manager or a professional event organizer, you’re in charge of orchestrating and planning a complex set of intertwined tasks: generate registrations, keep your registrants informed, interact…
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Getting new registrants is one of the most important objectives for BtoB event organizers. In anticipation of no-shows, the number of targeted registrants is sometimes set beyond the venue’s capacity….
Your event is coming to an end. You’ve worked for months to deliver exciting content and an exceptional experience. But what did your participants really think and how to collect…
To measure the impact of a marketing operation, it is necessary to collect and analyze data and event is no exception. For a long time, marketers and event organizers were…
As a business event organizer, you collect, access, manage, and share information about your attendees. It is therefore essential to know the basic principles of GDPR to ensure that your...
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B2B event participants don’t only come for the content program. Most of the time, the content provided can be viewed online, before, during, or even after the event. Often times,…
B2B events are made up of a wide range of event formats. This article focuses on the marketing events that are sponsored by a set of partners. Sponsor packages are…
You are investing time and money into prepping great B2B events; it’s only natural you’ll want as many attendance as possible to show up the day of! If the no-show...
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How to determine between online or in-person for your BtoB events? One-off physical events that mark the occasion Physical events can represent a significant expense in the organizer’s marketing budget….
If you’re organizing your first digital event, your first instinct might be to film and broadcast your video sessions live. Quite understandable when you’re used to organizing face-to-face events where…
