In 2022, the marketing budget represented 9.5% of a company's revenue, compared to 6.4% in 2021 according to Gartner. The share of this budget allocated to event-driven activities was 18.8%....
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2022 is coming to an end, an opportunity for the inwink team to look back on this productive year! A big thank you to our customers, partners and colleagues for...
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A productive month of November awaits the inwink team; we’ll participate in 4 key events of the European Event and Tech ecosystem: Web Summit, Heavent, AI for Health, and...
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You've launched online marketing communities with the goal of bringing your audience together in a dedicated space. You do lots of things to keep it alive on a daily basis,...
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As a BtoB marketing professional, one of the biggest components of your strategy is based on events. Events represent a major expense item, concentrating a lot of your resources for...
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A BtoB community is the gathering of professionals with common interests and shared concerns around a specific subject: a profession, an industry, the use of a specific tool, for example....
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One of the main challenges of online events is creating interactions: how to best encourage interactivity between participants when they’re not able to meet in person? This question deserves a…
An online job fair is a digital event where candidates and recruiters can easily meet. Recruiters can be partner companies, external to yours, or teams within your own organization. To make…
For some BtoB events, participation comes with a cost. Depending on the objectives and organization of your event, this may be your case! You’ll likely be asking yourself two important questions:…
The range of tools for managing and organizing professional events is vast and varied. How do you know if you’re making the right choice for your event strategy? In today’s article,…
