Strategy
Manage a wide variety of events from a single platform
The events organized by Next Media Solutions throughout the year are very diverse. They vary by their formats and by the objectives they meet.
The choice of the event platform was therefore strategic as it had to adapt to all these events and offer a wide range of functionalities that precisely met the objectives of each of them.
Here are some examples of events organized by Next Media Solutions with inwink:
Trophées PME RMC
Type of event: Televised
Specifics of the event: For this event, NMS needs to centralize all the registrations and applications, orchestrate 6 regional ceremonies, and then a large national ceremony. They must therefore make the event website evolve continuously, according to the progress of the event, and manage a tree-like structure of the base site with its sister sites for the different regions.
BFM Awards
Type of event: Business event and PR
Specifics of the event: This awards event must be, on one hand seen by as many people as possible and on the other, offer a very premium component reserved for a selection of VIP guests. Registrations must allow for different statuses to be assigned to participants, and the platform must be able to treat participants differently, both in terms of communication and during the event itself.
Digital Expos
Specifics of the event: This type of event must both, allow highlighting the partners by offering virtual spaces where they can present their offers, like a digital stand, and to enhance the richness of conferences content sponsored by partners.
Two examples:
Impact PME, co-organised by BFM and CPME
Amazon Academy, organised for a partner company
Collect event data to understand audiences
For Next Media Solutions, understanding audiences is at the heart of the success of the event. Choosing an event platform that puts the utmost importance on data was therefore essential.With inwink, event data is fed back to the Back-Office in real time and can then be analyzed by the organizing teams.
This data covers the information given by the participant in the registration form, the registrations to sessions before the event, and the content consumed during the event (in video format during digital events and tracked live thanks to badge scans during in-person events).